Are you at a crossroads in your copywriting business journey? Most freelance copywriters go through this at some point or another because they want to scale their business, but you only have two hands.
However, there’s a trick to scaling your copywriting business, and that is to work smarter, not harder. You can optimize your existing business and get as much value as possible without putting in the extra hours.
For instance, revision requests from clients are one of the most time-taking aspects of a freelance copywriting job. If you do not have a proper content revision policy, you will be bombarded with multiple revisions, which may delay your delivery timeline. Therefore, ensure to craft a comprehensive content revision policy that includes estimated delivery time, things that are included in additional rounds of edits, whether clients should pay for additional edits, etc. If you want more clarity on handling client requests for content revisions, this article on copywriting revisions will come in handy.
Here are more ways to scale your copywriting business and increase your profit.
- Increase your rates
As a freelance copywriter, the best way to scale your business is to up the rates of your services. However, if a potential client readily accepts your rates without question, you are not charging enough.
It is better to be the best option than the cheapest option.
- Do more with existing clients
Do not think of your freelance clients as one and done. The fastest way to scale your copywriting business is to get more work from your past and current clients.
Instead of trying to find new clients, you can reach out to people you have already worked with and who already love your work. This will ramp up your business exponentially faster than converting new businesses to your clients.
- Ask for referrals
You can ask current and past clients to refer your copywriting business to people they know who require your services. Let them know that you will be happy to accommodate their business requirements.
- Create your niche
The problem is that most copywriters take up whatever work comes their way, whether it is within their preference or expertise. Therefore, handling subjects that are not up your alley or don’t interest you means you will spend a lot of time crafting content for such topics.
Instead, find your specialization and create a niche for yourself. By narrowing your focus, you can scale your business.
Therefore, ask yourself what you enjoy writing and what you have experience in. Then, find a niche where you can stand out and be an expert. If you can produce high-quality content within your chosen field, word will quickly spread of your skills within the industry, and you will get more work.
- Do not be afraid to outsource
It can feel scary, but outsourcing is one of the best ways to scale your business and take on more work. However, if you don’t outsource and try to handle everything on your own, you will quickly hit a brick wall. After all, you only have two hands, and there are only so many hours in a day you can work.
If you don’t want to outsource the main writing part, look for other things people can help you with. For example, scheduling, accounting, virtual assistants, office managers, and other tasks can be outsourced to take your copywriting business to the next level.
Also, you can outsource some of the writing jobs to other freelance writers. However, ensure to choose freelance writers after a grueling interview where they showcase their skills, willingness to learn, and ability to produce content to your standard. Since your reputation is on the line, you must be very careful when choosing freelance writers. Remember to take your time to vet their work samples.
However, you will save a lot of time, effort, and headaches once you find good quality, skilled freelance writers to outsource your work.
- Create an agency or get a partner
If you want to take your copywriting business to the next level, you can find a partner or create an agency. Partnering with another freelance writer of your caliber will help you create a mini agency to take on more work.
Furthermore, you can include other services to your clients by partnering with web developers, graphics designers, or other freelancers with complementary skills. Then, you can provide your clients with a complete package of services to help grow their business.
- Offer a product
At some point, you must consider offering more than your writing services. For instance, you can offer online classes to train other freelance writers, write a book or develop a product you can sell.
The Bottom Line
These valuable tips will help boost your copywriting business and be a force to reckon with. All the best!
Also Read: 7 Invaluable Tips For Home Service Marketing